Lacalut ad: Save your teeth from hell
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There are many ways to sell a toothpaste. Many ads show agony of a toothache or blackened teeth and a kind doctor with lab coat shows a certain toothpaste brand as a saviour. But brand Lacalut’s ad campaign is aptly named ‘Hell’. It shows a raging battlefield within our mouth with all kinds of innumerable rogue microbes having a field day. Pictorially, it is hell with all heat, fire and agony. The punchline says it all. A different advertisement concept.
Source: adsoftheworld
2 of 2 Comments Add your Comment
Awesome! Lol
A little desperate and hard sell. LOL But, yes, the selling of the benefit is there. ;)
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